Residential, Commercial & Industrial Plumbing Services
Website UI/UX Design, Brand Identity
USA
5 Days
Cok & Sons – Plumbing Service is a modern plumbing company providing residential, commercial, and industrial plumbing solutions with a strong focus on reliability, efficiency, and customer trust. The project initially began as a complete website UI/UX design in Figma, where the objective was to create a high-converting, service-focused digital presence that communicates professionalism and technical expertise. During the design process, the client recognized the need for a stronger brand identity and requested a custom logo and structured brand system. The final scope evolved into a full brand identity and website design project, including logo design, typography selection, color guidelines, and a modern service-driven website interface optimized for clarity, lead generation, and long-term scalability.
Although Cok & Sons had strong operational experience in plumbing services, their brand lacked a cohesive visual identity and a modern digital presence that reflected their quality of work. The plumbing industry is highly competitive and often filled with generic branding, outdated websites, and overused visual clichés. The challenge was to create a distinctive, trustworthy brand identity that avoided typical “tool-heavy” or overly aggressive construction visuals, while still maintaining strength and reliability. On the website side, the key challenge was structuring complex service offerings into a clean, intuitive layout that builds immediate trust, encourages quote requests, and works seamlessly across desktop and mobile devices.
The solution was to build a refined, modern identity system combined with a structured, conversion-focused web design. The logo was designed with a clean, geometric monogram that reflects stability, structure, and professionalism while remaining scalable for digital and print applications. A strong blue-based color system was selected to communicate trust, dependability, and technical expertise, supported by clear typography that enhances readability and authority. The website was strategically designed with a strong hero section, clear service categorization, testimonial integration, and multiple call-to-action placements to maximize lead generation. Every section was carefully structured to guide users logically from awareness to inquiry, creating a professional digital presence that positions Cok & Sons as a reliable, modern, and customer-focused plumbing service provider.
